Why does your business need mobile marketing?
Consumers are using their phones to access the internet more and more. It is one of the fastest growing tools ever. Mobile phones come in two basic types: Regular phones and Smart phones. A smart phone can make calls, take pictures, and access the internet, write emails, and so much more. Smart phones are becoming so much more popular that soon every phone will have that ability, and the word Smart will be eliminated from the vocabulary. This day is getting
Why would you ASK your customer to shop elsewhere? By not having a mobile presence, that is exactly what you are doing. You are missing out!! Ignoring mobile advancements is the same as ignoring your website, and putting a strangle hold on your business.
Phones have a higher redemption rate than desk computers. More sales, mean more profit. Americans are spending more and more time on the internet, on their mobile devices. Upwards of three hours a day. You must get your business involved to keep you customers happy . Not having an optimized site will surely lead to loss of business.
In the years before computers, all businesses needed a yellow page ad, and an occasional newspaper ad. TV or Radio if you could afford it.
Things have changed. The number of people that get their news on paper is far less. With people multi-tasking, watching TV while working on the computer, makes it even harder to reach your audience. And when was the last time you looked up a number in the phone book. The advertising industry has changed. What used to work for all business now works for a handful.Last year, over 500,000,000 people went online using a mobile device. This number is doubling every few years. Smart phones also allow your customer to access all of their social media. Facebook Twitter, etc. which is even more reason that smart phone sales are skyrocketing. The bottom line is, more people are choosing to access Mobile websites than desktop websites every day. And more people are using their phone to access YOUR phone optimized site.
By 2014, mobile usage will exceed desktop usage for all internet services. PC sales have slumped to record lows and Smart phone sales are doubling each day.
Mobile Marketing is probably the best value for your advertising dollar right now. Mobile Marketing will take a small print ad, and increase its size, by the size of your mobile site. Having a low cost mobile website, is the best way to get your customer to find you on the go, check your specials, find directions, call you with one touch dial, get involved with your store, leading to retaining more customers. Most people carry their phone with them, which leads them to use it more often to check out your mobile site. Need information? Look in the phone book, or grab your mobile phone?? Mobile Marketing is perfect for today’s world.
The number of companies that do not have a mobile site is staggering. And people will not return to your site, if they do not enjoy the experience. When person goes to a “desktop site” on a mobile phone and they are finger stretching the screen trying to scroll side to side, it is easier to click off and go to your competitor site. Mobile phones are not only for the rich and famous anymore. Everyone has them, even kids. And with more and more hot spots, people are using their phones more
and more on the go.
Are you there, when they are looking for you? Is your site optimized yet?